Roberto Aguirre Guardia

Digital Transformation Consultant  |  AI Strategy & Operating Model Design
Bogotá, Colombia aguirrerjg@gmail.com linkedin.com/in/roberto-aguirre-guardia digitalhubassist.ai +51 915 129 992
Professional Summary

Senior Digital Transformation Consultant with 12+ years leading technology-enabled business transformations across financial services, healthcare, and enterprise environments in LATAM and global markets. Proven track record advising C-level executives on operating model redesign, AI adoption roadmaps, and benefits realization at scale. Combines rigorous consulting methodology — structured problem-solving, stakeholder alignment, Agile at scale — with hands-on expertise in intelligent automation, multi-agent AI systems, and data-driven decision frameworks. Founder of AI-native platforms impacting 500+ organizations across five LATAM markets. Fluent executive communicator in English and Spanish; experienced working with cross-functional, multi-country teams across LATAM and Europe.

Professional Experience
Founder & Managing Director — Digital Transformation Practice 2022 – Present
DigitalHubAssist LLC & MedicalHubAssist Peru · Colombia · Mexico · USA
  • Designed and led end-to-end digital transformation programs for healthcare and enterprise clients across Peru, Colombia, and Mexico, encompassing process assessment, To-Be operating model definition, and technology roadmap execution.
  • Advised C-level executives (CMOs, COOs, CEOs) on AI adoption strategy, building business cases and governance frameworks for generative AI deployment in regulated environments.
  • Architected and delivered a multi-agent AI platform that automated clinical and administrative workflows, improving specialist access in tier-2/3 cities and reducing operational lead times by over 40%.
  • Navigated complex LATAM regulatory frameworks (health data, privacy, cross-border data flows) to enable compliant AI adoption — directly comparable to CX outsourcing regulatory challenges at enterprise scale.
  • Built change management frameworks for AI adoption, including capability assessments, training programs, and KPI dashboards for benefits realization tracking.
  • Recognized in Revista Dinero (Colombia) for innovation in AI-enabled healthcare access.
Founder & Lead Consultant — AI Strategy & Change Management 2023 – Present
AI4Managers LATAM (remote)
  • Built and leads a practitioner community of 500+ operations and technology managers across LATAM, generating empirical research on AI adoption patterns in enterprise management roles.
  • Designs and delivers executive upskilling programs on generative AI for operations, finance, and technology leaders — translating complex AI concepts into actionable transformation levers.
  • Developed proprietary change management frameworks for organizations transitioning to AI-augmented operating models, covering people readiness, process redesign, and value measurement.
  • Produces applied research on AI impact on managerial productivity, used as a reference by firms designing workforce transformation strategies in LATAM.
Senior Manager — Digital Transformation & Consulting 2015 – 2022
NTT DATA / VASS / GlobalHitss Colombia · Peru · Spain (regional exposure)
  • Led end-to-end digital transformation engagements across banking, pension funds, and public services at regional scale, managing cross-functional teams of 15–40 across business, technology, data, and operations tracks.
  • Served as primary C-level interface on NTT DATA's largest consulting account (Grupo AVAL — Colombia's leading financial group), overseeing a multi-project portfolio with combined budget exceeding USD 5M and delivering against agreed KPIs and benefits realization milestones.
  • Directed the modernization of Fondo de Pensiones Porvenir's digital channels, migrating transactional portals to Azure and redesigning the customer operating model — recognized with the LATAMDIGITAL 2019 Award for digital innovation in financial services.
  • Designed target operating architectures and multi-year transformation roadmaps aligned to C-level strategic objectives; facilitated executive workshops on digital strategy, value levers, and investment prioritization.
  • Recovered financial viability of a distressed enterprise engagement (Promigas) through scope renegotiation, team restructuring, and accelerated delivery — restored client confidence and achieved on-time delivery within revised parameters.
  • Institutionalized Agile at scale (SAFe, Scrum) in traditionally waterfall organizations, acting as a lever for cultural transformation alongside process change; lowest team attrition rate in the practice.
  • Collaborated with delivery teams in Spain, Colombia, Peru, and Mexico — building cross-cultural stakeholder management skills directly applicable to global accounts.
IT Strategy & Transformation Consultant 2012 – 2015
Tecnocom Colombia Colombia
  • Delivered IT strategy and process optimization mandates for mid-market financial services and telecom clients, applying Lean methodology to reduce operational costs and cycle times.
  • Led digitalization of judicial management processes for Rama Judicial de Colombia under PMP methodology, coordinating interinstitutional cooperation across government entities.
  • Speaker at CLARO Technology Summit on digital transformation strategy — developed executive communication skills presenting to senior business stakeholders.
Education
Master of Business Administration (MBA)
Tecnologico de Monterrey — Mexico  |  Focus: Strategy & Technology Management
2004
Bachelor of Engineering — Systems Engineering
Universidad de Lima — Peru  |  Graduated in top third of class
1999
Executive Education — AI for Business Leaders
Continuous development: AI product management, LLM architecture, data strategy, and enterprise AI governance frameworks (2022–2025)
2022–2025
Core Competencies & Technical Skills
Consulting & Strategy: Operating model design, transformation roadmaps, business case development, benefits realization, portfolio management, executive advisory
AI & Intelligent Automation: Multi-agent AI orchestration, LLM strategy, generative AI governance, AI product design, workflow automation at scale
Change Management: Stakeholder alignment, organizational readiness, capability building, adoption tracking, cultural transformation frameworks
Data & Analytics: KPI framework design, data-driven decision making, SQL, Python (analytical), management dashboards, performance reporting
Methodologies: SAFe / Scrum (Agile at scale), Lean / Six Sigma principles, PMP / PRINCE2-aligned, structured problem-solving (MECE), systems thinking
Enterprise Technology: Cloud platforms (Azure, AWS basics), API architecture, SaaS integration, ERP ecosystem knowledge, digital channel modernization
Languages & Certifications
Spanish: Native
English: Fluent — C1/C2 (professional advisory, executive presentations, written deliverables)
Agile / Scrum: SAFe practitioner, Scrum-certified
AI Product Management: Certified (2023–2024)
PMP-methodology aligned: Enterprise project governance
Azure Fundamentals (AZ-900 — in progress)
Selected Achievements & Recognition