Profile
Self-taught, AI-native operator with a strong bias toward action. I already run an outbound operation at scale and build the systems behind it: I use Claude, ChatGPT and Perplexity every day to research prospects, draft and iterate copy, and automate the repetitive work so the pipeline runs predictably. I don't sell AI from a slide — I build with it daily and I'm obsessed with turning a manual, one-off process into a repeatable engine that produces results. I bring a commercial background — owned the largest revenue account in my office, sold and delivered real projects, and reported straight to the C-level — so I think in pipeline, conversion and ROI, not just activity. Hungry, detail-oriented, and happiest executing a proven playbook and then optimizing it with data. MBA, Tecnológico de Monterrey.
Strengths
Cold outreach & AI-drafted email-sequence campaigns · prospect research and personalization at scale with Claude/ChatGPT/Perplexity · building repeatable, automated systems that deliver predictable results · campaign measurement and accurate C-level reporting · Google Sheets for data and analysis · fast self-taught learner with strong follow-through and a bias to action.
Experience
I run growth and outbound for my own AI venture: I build the systems, write the copy with AI, and own the numbers — research, outreach, content, automation and reporting. Sold and delivered real AI projects to paying clients.
- Outbound at scale — Built and run a LinkedIn outbound operation that reached 200+ uniquely targeted prospects across 33 campaign batches, with AI-drafted personalization and a tracked, repeatable process behind each batch.
- AI research & personalization tooling — Built my own prospect/content research engine (scraping + embeddings + vector library) that finds, enriches and prioritizes targets automatically — personalization at scale, not one prospect at a time.
- Copy & nurture — Write and iterate outreach sequences and nurture content with Claude/ChatGPT/Perplexity, and run an audience → email → community funnel that turns cold leads into sales-ready conversations.
- Owned the largest consulting account in the office (Grupo AVAL, Colombia's largest financial holding) — full revenue relationship, from stakeholder management to delivery — reporting KPIs directly to C-level.
- Worked across distributed, remote teams in different time zones, keeping everyone coordinated and delivering on time.
- 20+ years executing and delivering complex projects in demanding sectors (Cardif, Porvenir, Colsanitas), consistently owning stakeholder relationships, follow-through and measurable results.
Tools & Stack
AI: Claude (daily) · ChatGPT · Perplexity · Gemini — research, copywriting, testing and workflow automation. Data: Google Sheets / Excel for data management and analysis.
Outbound & automation: cold email sequencing & campaign management · domain/DNS management · CRM & sales-enablement tooling (fast to ramp on Apollo, Amplemarket and similar) · no-code/low-code automation (n8n, Make, Zapier) · APIs and custom scripts for research and outreach automation.
Education & Certifications
MBA — Strategy & Business Policy
·
Tecnológico de Monterrey, Mexico
·
2006
Systems Engineering (Top Tertile)
·
Universidad de Lima, Peru
·
1999
Continuing education & certifications
·
Anthropic · Scrum Foundation (CertiProf) · Liferay DXP Certified Professional
Languages
Spanish: native (Peru / Colombia)
English: professional — fluent technical reading and professional communication