Summary

Experienced product manager who owns a product area end to end, from customer and operational discovery to prioritization, delivery, adoption, and measurement. My edge is turning messy, manual, operationally complex work into technology: I map and redesign real operational processes to find where automation and AI reduce friction and improve decisions. AI is central to how I work and what I build: I use modern AI tools across discovery, analysis, prototyping, and delivery, and I have shipped AI enabled products (Agent Squad AI, MedicalHubAssist). I make pragmatic tradeoffs between customer value, operational impact, commercial priorities, and technical complexity, and I influence senior leaders through evidence. I work closely with engineers and designers without heavy handoffs or excessive documentation, define success measures before development, and stay responsible for adoption and outcomes after launch. Comfortable with ambiguity and challenging established processes. 15+ years shipping digital products across banking, pensions, healthcare, and government. Fully remote. Systems Engineer with an MBA.

Experience

Founder & Head of AI · Product & AI Powered Automation · DigitalHubAssist LLC Oct 2024 · Present

Remote · GenAI / SaaS

Own products end to end: discovery from customer and operational problems, prioritization, delivery, and measurement (engagement, conversion, retention). I ship AI powered features and AI enabled products (Agent Squad AI, MedicalHubAssist). Under my leadership the company reached Registered Partner status in Anthropic's partner program.
AI across the practice: I use modern AI tools for research synthesis, analysis, and prototyping, and I build AI enabled features (agents, retrieval, automation) with human review before anything ships.

Consulting Manager · Process Redesign & Operational Automation · NTT DATA Colombia Apr 2021 · Oct 2024

Bogotá, Colombia · Banking (Grupo AVAL) · Utilities

Mapped and redesigned operationally complex processes: on a bank's fragmented, edge case heavy credit origination, I mapped the current state, redesigned the target operating flow, introduced applied AI and automation in the software factory, and shipped the digital origination hub to production, influencing senior leaders (up to the presidency) with evidence under high ambiguity.
Led the office's largest account (up to 30 people); recovered the viability of the Promigas program (corporate recognition).

Project Manager · Digital Products & Operational Workflows · VASS (2018·21) · GlobalHitss (2015·18) · Tecnocom (2012·15) 2012 · 2021

Bogotá, Colombia · Pensions · Health · Public Sector

Digitized manual, operationally heavy workflows: modernized Porvenir's digital channels and self service (millions of users) → LATAMDIGITAL 2019 award; delivered e-commerce (Colsanitas); digitized Colombia's Judicial Branch.

Core Competencies

Own Product Area End to End · Outcomes Process Mapping & Redesign (Current to Target) Operational Automation · AI Powered Features Discovery · Prioritization · Product Judgment Pragmatic Tradeoffs (Value · Ops · Commercial · Tech) AI Tools Across Discovery, Analysis & Prototyping AI Enabled Products (Agent Squad AI · MedicalHubAssist) Close with Eng & Design · Light Documentation Influence Senior Leaders with Evidence Operationally Complex SaaS · Remote · MBA

Summary

Experience

Education

Core Competencies