Summary

Tech savvy web content specialist who refines and polishes websites using AI tools plus hands on HTML/CSS. I turn client feedback into clean, professional edits: rewriting and expanding copy with AI, aligning it to local SEO best practices, and adjusting layout, imagery, color, and navigation so every change fits an intuitive user experience. I obsess over detail: fully responsive on mobile and desktop, no broken links, no formatting glitches, before delivery. I am comfortable in fast, high volume, evolving workflows, and I have a strong eye for visual hierarchy, white space, and typography. Recognized expert on the Liferay digital experience platform, with a background delivering digital channels, portals, and e-commerce. Based in Latin America, fully bilingual: native Spanish, advanced professional English. Systems Engineer.

Experience

Founder · Web, Content & AI Editing · DigitalHubAssist LLC Oct 2024 · Present

Remote · Technology / Web & Content

Build and polish websites: I edit and optimize site content, structure, imagery, and layout using HTML/CSS and AI content tools, keeping everything on brand and responsive across mobile and desktop (landing pages, dashboards, marketing sites).
AI content editing and local SEO: I rewrite, expand, and refine copy with AI tools aligned to SEO best practices, structure metadata for search visibility, and manage imagery (swap, crop, curate) to a cohesive brand look.
Quality assurance: I run rigorous QA on every change (responsive layout, broken links, formatting, functionality) before delivery, and I self check visually against the intended result.

Consulting Manager · Digital Delivery · NTT DATA Colombia Apr 2021 · Oct 2024

Bogotá, Colombia · Banking · Utilities

Delivered digital products and channels for enterprise clients, coordinating design, content, and engineering to ship clean, functional, on brand web experiences with strong attention to detail.

Project Manager · Digital Channels, Web & E-commerce · VASS · GlobalHitss · Tecnocom 2012 · 2021

Bogotá, Colombia · Digital Experience Platforms

Delivered and optimized digital channels, web portals, and e-commerce: modernized Porvenir's digital channels (millions of users) → LATAMDIGITAL 2019 award; delivered e-commerce (Colsanitas). Recognized expert on Liferay (digital experience platform), with a strong focus on UX, content, and quality.

Core Competencies

Website Editing & Optimization AI Content Tools · Copy Rewriting & Expansion HTML / CSS UX & Layout · Visual Hierarchy · Typography Imagery: Swap · Crop · Curate Local SEO · Metadata QA · Responsive (Mobile & Desktop) CMS & Website Builders (Liferay DXP) Attention to Detail · Fast Paced Delivery Bilingual EN/ES · Based in LATAM

Summary

Experience

Education

Core Competencies