Summary

Senior product manager with 15+ years owning digital products end to end, from vision and strategy to roadmap, delivery, and continuous improvement. I define product vision and strategy aligned with business objectives, gather and prioritize customer, stakeholder, and market requirements, and translate business needs into clear requirements and user stories. I collaborate across engineering, design, marketing, and business teams to ship high quality products, manage the full lifecycle from concept through launch, and analyze performance, customer feedback, and market trends to find growth opportunities. I prioritize by business value, customer impact, and strategic goals, make data driven decisions, and communicate roadmap and priorities clearly to stakeholders and leadership. I move fast across multiple priorities with international, distributed teams, and I bring an AI native way of working (Claude Code, agents) to accelerate discovery, specs, and delivery. Systems Engineer with an MBA. Advanced professional English, native Spanish.

Experience

Founder & Head of AI · Product Strategy & Delivery · DigitalHubAssist LLC Oct 2024 · Present

Remote · Technology / GenAI SaaS

Own products end to end: I define vision and strategy, build and prioritize the roadmap by business value and customer impact, write requirements and user stories, and ship from concept to launch and continuous improvement. Under my leadership the company reached Registered Partner status in Anthropic's partner program.
Data and AI native execution: I analyze performance, customer feedback, and trends to find opportunities, measure adoption, conversion, and retention, and use AI tools (Claude Code, agents) to accelerate discovery, specs, and delivery.

Consulting Manager · Product Delivery & Stakeholder Management · NTT DATA Colombia Apr 2021 · Oct 2024

Bogotá, Colombia · Banking (Grupo AVAL) · Utilities

Owned delivery on the office's largest account (up to 30 people): translated business needs into requirements, prioritized under constraints, shipped a bank's digital credit origination hub to production, and communicated roadmap and tradeoffs to senior leadership (up to the presidency) under high ambiguity.

Project Manager · Digital Products & Agile Delivery · VASS (2018·21) · GlobalHitss (2015·18) · Tecnocom (2012·15) 2012 · 2021

Bogotá, Colombia · Pensions · Health · Public Sector

Shipped digital products used at scale, coordinating cross functional teams: modernized Porvenir's digital channels (millions of users) → LATAMDIGITAL 2019 award; delivered e-commerce (Colsanitas); digitized Colombia's Judicial Branch under PMBOK/PMI.

Core Competencies

Product Vision · Strategy · Roadmap Prioritization (Business Value · Customer Impact) Requirements · User Stories Product Lifecycle: Concept to Launch & Beyond Cross Functional (Eng · Design · Marketing · Business) Data Driven Decisions · Performance & Feedback Analysis Stakeholder Management · Executive Communication Agile Product Development AI Native Building (Claude Code · Agents) International / Distributed Teams · MBA · Advanced English

Summary

Experience

Education

Core Competencies