Founder & Head of AI · Product Strategy & AI Transformation · DigitalHubAssist LLC
Oct 2024 · Present
Remote · Technology / GenAI SaaS
- Own products end to end: I define vision, strategy, and roadmap by business value and customer impact, write requirements and user stories, and ship from ideation to launch and iteration (Agent Squad AI multiagent, MedicalHubAssist, advisory "boards"). Under my leadership the company reached Registered Partner status in Anthropic's partner program.
- AI native execution: I embed LLMs (Claude, OpenAI), RAG, agents, and agentic AI into products via REST APIs, apply prompt engineering and function calling, and set KPIs to measure adoption, conversion, and retention, deciding with evidence.
Consulting Manager · Trusted Advisor & Product Delivery · NTT DATA Colombia
Apr 2021 · Oct 2024
Bogotá, Colombia · Banking (Grupo AVAL) · Utilities
- Trusted advisor on the office's largest account (banking, up to 30 people) from inside a Tier-1 global integrator: ran discovery and requirements, prioritized under constraints, shipped a bank's digital credit origination hub to production, and advised senior leadership up to the presidency under high ambiguity, using early wins to build a product roadmap toward mortgage lending.
- Mentored multidisciplinary teams to the lowest attrition on the account, and managed budget and financial indicators (P&L); recovered a utilities program (Promigas) recognized at the corporate level.
Project Manager / Digital Transformation Lead · Digital Products & Agile Delivery · VASS (2018·21) · GlobalHitss (2015·18) · Tecnocom (2012·15)
2012 · 2021
Bogotá, Colombia · Pensions · Health · Public Sector
- Shipped digital products used at scale, coordinating cross functional teams: modernized Porvenir's digital channels (millions of users) → LATAMDIGITAL 2019 award; delivered e-commerce (Colsanitas); digitized Colombia's Judicial Branch under PMBOK/PMI.