Summary

Product and commercial strategy leader with 15+ years turning market opportunity into structured plans and measurable business growth across health, financial services, utilities and the public sector in Latin America. MBA (Tecnológico de Monterrey). Owns short and long range product plans, P&L, budget and financial indicators, and the full product life cycle, today running health technology products end to end. Uses AI tools and data driven insights for market analysis, business planning and decision making. Comfortable as a technical adviser demonstrating products to professional audiences, partnering across sales, product, technical and leadership teams. Based in Bogotá and available to travel across the region.

Experience

Head of Product & AI · North Growth Consulting Oct 2024 · Present

Remote · Health technology / GenAI SaaS · Anthropic partner program

Owns the vision and full life cycle of health technology products, including MedicalHubAssist (a health platform recognized by Revista DINERO): formulates short and long range product plans, prioritizes the roadmap and takes products to market. Runs competitive and market analysis using AI tools and data driven insights, and built decision boards ("Juntas") that pressure test business and product trade offs. Under my leadership the company reached Registered Partner status in Anthropic's partner program.

Consulting Manager · Tier 1 Global Integrator · NTT DATA Apr 2021 · Oct 2024

Enterprise account (Grupo AVAL) · Financial services

Led the office's largest account (Grupo AVAL) with full P&L: budget, healthy financial indicators and strategic short and long range planning driving business growth, teams of up to 50 people with the lowest turnover of the account. Directed CrediCore for Banco Popular, a digital product on Azure: turned an ambiguous, high stakes initiative into a phased plan and gave the bank the confidence to build a product roadmap. Operated in a regional, multinational environment inside a Tier 1 global integrator.

Project Manager · VASS Apr 2018 · Apr 2021

Pensions · Digital channels

Led the modernization and market placement of Porvenir's digital channels (millions of users), LATAMDIGITAL 2019 award, including a self service payment settlement portal. Coordinated high performing cross functional teams and managed the product across its life cycle.

Project Manager · GlobalHitss · Tecnocom 2012 · 2018

Health · Financial · Public sector

Delivered a digital commerce portal for a health insurer (Colsanitas) and a Cardif landing with significant conversion growth, and led the digitalization of Colombia's Judicial Branch under PMBOK/PMI.

Skills

Product & commercial strategy: short and long range product plans, product life cycle, product launches and market placement, portfolio management, market development, go to market, competitive and market analysis

Strategic & financial: strategic planning, P&L management, budget and financial indicators, business growth, translating market insights into commercial strategy

Market insights & AI: AI tools and data driven insights for market analysis, business planning and decision making, builds AI agents with Claude, LLMs and automation

Stakeholders, advisory & enablement: cross functional partnering (sales, product, technical, leadership), executive stakeholder management, technical adviser and product demonstrations (presales), training and enablement, recognized speaker (CLARO Technology Summit), founding professor of an Innovation chair

Sector & tools: health technology and health sector, financial services, utilities, public sector, SaaS · Microsoft Office (Word, Excel, PPT) · advanced professional English (EN/ES) · Spanish native

Summary

Experience

Skills

Education