Head of AI & Founder · Product & AI Native Building · DigitalHubAssist LLC
Oct 2024 · Present
Remote · B2B GenAI / SaaS
- Own products end to end: I run discovery from customer evidence, write precise specs (goals, scope, edge cases, "what we're not doing"), work with engineering through build, and measure impact (engagement, conversion, retention). Under my leadership the company reached Registered Partner status in Anthropic's partner program.
- AI as a second brain, and systematic workflows: I use AI daily for research synthesis, competitive analysis, and drafting, and I have built prompt libraries, projects, and agent workflows (Agent Squad AI) that make me faster without losing quality. I own my outputs.
- Prototyping as communication: I build working prototypes in Claude Code and Cursor to make ambiguous ideas concrete and get faster feedback from engineering and design.
Consulting Manager · Product Delivery · NTT DATA Colombia
Apr 2021 · Oct 2024
Bogotá, Colombia · Banking (Grupo AVAL) · Utilities
- Owned delivery on the office's largest account (up to 30 people): prioritized under constraints, turned business needs into clear requirements, and shipped a bank's digital credit origination hub in production, navigating high ambiguity (total responsibility, partial control) by escalating dependencies early.
Project Manager · Digital Products & Web · VASS (2018·21) · GlobalHitss (2015·18) · Tecnocom (2012·15)
2012 · 2021
Bogotá, Colombia · Pensions · Health · Public Sector
- Shipped digital products used at scale: modernized Porvenir's digital channels (millions of users) → LATAMDIGITAL 2019 award; delivered e-commerce (Colsanitas); digitalized Colombia's Judicial Branch under PMBOK/PMI.